CE: How to Find Your Target Market
This course is approved for 2 hours of Elective CE!
In this course, Athena will guide the group through the challenging process of creating and executing a real-world, working prospecting plan that each student will be able to implement successfully. She’ll start with helping each student identify and articulate his or her Ideal Prospect, Ideal Client, and Ideal Referral Partner, then move into strategies for finding those Prospects and Referral Partners where they congregate in groups. Athena will then share proven techniques for building communities of followers that contain a significant proportion of Prospects and / or Referral Partners from which to draw referrals, and, ultimately, clients. The techniques she’ll share for building those communities will culminate in the building of strong, lasting relationships with select Referral Partners and Promoters. Finally, she will outline various online and offline methods to deepen referral relationships efficiently and effectively to provide, and gain, the most value from those trusted referral partners.