March 25, 2019

OREC’s Executive Director Sherry Kueffler clarifies a few frequently asked questions pertaining to advertising.

Does the state of Oklahoma’s Real Estate Commission require the listing brokerage’s phone number to be posted on real estate advertising? 

The brokerage office number must be displayed on all yard signs. This is the only time the phone number is required.

What are some internet and advertising must-knows?

• On websites, the broker reference must appear on every individual page and/or frame.

• All other advertising, print or digital, must include an associate’s broker reference in such a way that the broker’s reference is prominent, conspicuous and easily identifiable. An associate may include a team name so long as it has been registered at the Commission, or a nickname or alias, both of which must be registered prior to its use.

• An associate, with their broker’s authorization, may promote a seller incentive with the consent of the seller. The advertisement must clearly indicate the incentive is being offered by the seller and not the associate, and that the incentive only applies to the seller’s particular property or properties. On websites, the broker reference must appear on every individual page and/or frame.